Have you ever asked yourself whether the world of artificial grass is analyzed, quantified, studied? Yes, the world of artificial grass world is not only studied but explored in depth to understand numbers, volumes, market segments etc. etc.
There is a British company called Ami Consulting, which periodically releases a report that contains all the information pertaining to the world of artificial grass. This report is called “The global market for artificial grass” and is a truly comprehensive report on the world of artificial grass. It contains all the information on market segmentation, both in terms of products and location, on the state of the art of the product, on market shares, on total volumes, on the main protagonists. In this page we will tell you how artificial garss is segmented.
First of all, it is divided into two main areas: artificial grass for sports and decorative artificial grass. In turn, these categories are further divided into subcategories. This is because each sub-category corresponds to a specific use, and thus to an ad hoc product.
Let’s start from the sports macro-category, which is conventionally divided into two broad categories: contact sports and non contact sports.
Contact sports are by definition: soccer, American football, rugby union, rugby league, Australian rules football and more in general, the sports that in English are defined as “long pile multi-sports”. Non contact sports instead are: hockey, tennis, paddle tennis, baseball, lacrosse, cricket, golf and, also here, in general, “short pile multi-sports”, in addition to indoor sports.
Why do contact sports differ from non contact sports and require surfaces featuring different performances? Because the former require long pile artificial grass, i.e. surfaces where, precisely because of the direct contact that occurs it is likely that users/athletes will fall down - so it becomes necessary to avoid injuries from falling and where, as players kick the ball along, the surface should resemble thick grass as much as possible. This market segment represent the biggest share of the whole artificial grass market precisely because of the widespread popularity of soccer.
The other sports sector, which involves non contact sports, requires instead short pile artificial grass surfaces, as in the case of tennis, where the way the ball bounces is the key variable when it comes to constructing a dedicated sports area. So two completely different product concepts originated and evolved from these two important differences: on one side we have less dense but thicker carpets, reaching 60 millimeters and featuring yarns that are increasingly resistant to stress.
Think of the studs that soccer or football players use on their shoes. On the other side we have very thin carpets, measuring somewhere between 12 and 20 millimeters, that are extremely dense, with 40.000/50.000 stitches per square meter. They are therefore two entirely different conceptions of artificial grass carpet. For which raw materials also change: polyethylene for contact sports and polypropylene for non contact sports.
In the decorative macro-category the subdivision is instead purely Anglo-Saxon: leisure and landscape. What are the reasons behind this subdivision and what does it mean? It is mostly determined by the logic pertaining to distribution channels and to the kind of use rather than to an actual difference in products.
In fact, leisure artificial grass belongs to the world of DIY. That is, it’s for all those people who love artificial grass and have decided to furnish their own terrace or garden completely on their own, without the intervention of a third party. In fact, in the United States people also define this type of grass as DIY residential artificial grass.
Landscaping grass belongs instead to the artificial grass sector dedicated for example to public administrations, hotels, schools, parks and public gardens, for redeveloping brownfield areas - in short, for all the operations involving surfaces that can also be very large and customers who are no longer private citizens but large organizations.
Each of these sectors grows and develops differently from area to area in the world. In the following chapters we will provide additional information.